Better Living Through Chemistry? Or Stronger Food Addictions Through Flavor Science?

The most important 14 minutes and 4 seconds of my day. “The flavoring industry is the enabler of the food processing business – which depends on it to create a craving for everything from soda pop to chicken soup. It is Willy Wonka and his chocolate factory as a multibillion dollar industry; an industry cloaked in secrecy. But recently Givaudan, the largest flavoring company in the world, allowed us in to see them work their magic.”

Tweaking Tastes and Creating Cravings – 60 Minutes – CBS News

Safer: You’re tryin’ to create an addictive taste?
Hassel: That’s a good word.
Streich: Or something that they want to go back for again and again.

The entire transcript.

WWDay: 6
Pounds: 206.6 (Weigh in 01.23.2012)
Thoughts: When I feel great, I feel GREAT! Elated about planning out what I’ll eat before I get hungry; about cutting my food into smaller pieces and chewing slowly; about grazing on fruits and vegetables; and about feeling energized. When I don’t feel great, I feel like SHIT! The tears pour out and I’m sure I’ll always be hungry; I’ll never feel full again; I’ll always want to fill my face with something; and I’ll never taste deliciousness again.

I feel like I am on a hormonal, emotional, and chemical roller-coaster. I feel like I’m in withdrawal. Turns out, I might be. Instead of blaming a manipulating food industry and an enabling flavoring industry, I will educate myself on industry motives and what I choose to put into my body. To keep from slipping into a passive frame of mind, I’ll be re-watching (and re-watching) this video as I conquer my addiction to excessively and artificially flavored foods. Time to conquer!

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